Forgetables. Everyday people advertise big brands and forget the smalls things in life. But what if we had to advertise them how would you do it? This brief is targeted at savvy urban professionals. I was given a task to advertise paperclips. I wanted to show how when this product was invented it won best design. It is a powerful design, it is imaginative and a great creation. I wanted the beauty of the paperclip's aesthetic to show. With the slogan "Its more than a paperclip"