To conceal- Habaja

During my last visit to Abu Dhabi I took a look at advertising and how woman are advertised. I took consideration of Arabic culture and how important a woman's identity is in todays society.

To finish the project I made it into a book which is in the shape of a shopping bag, and can be carried.

A massive import of pingpong balls was left at Heathrow airport London and our challenge is to get rid of the balls. Sell them or give them away, we have only a limited time to get rid of all of them. So what I thought was to organise a charity ping pong festival. Named "Hit the park" the festival will be a family day in aid of Change for Life. There would be Olympic ping pong players, children's ball pits and sponsored by nintendo wii there would be a wii sports tent to attract the teenagers. The entire day will encourage family interaction and encourage sports in there everyday life. I have designed tickets for the day. And a mircosite will advertise it on the internet.

Forgetables. Everyday people advertise big brands and forget the smalls things in life. But what if we had to advertise them how would you do it? This brief is targeted at savvy urban professionals. I was given a task to advertise paperclips. I wanted to show how when this product was invented it won best design. It is a powerful design, it is imaginative and a great creation. I wanted the beauty of the paperclip's aesthetic to show. With the slogan "Its more than a paperclip"