Lego is an environmentally unfriendly product. Given the task to change their ways and make the company friendly to our earth, I redesigned the Lego product and turned it into wood. A material which is bio-degradable. I designed a product called Lego Natra.

The campaign designed for the product way called "A natural way to play". It shows the parents how to teach their children how to recycle the Lego toy once the toy has become obsolete.

As well as a few posters introducing the product. I designed animals to show what can be built with the blocks. And set them in a natural environment so that they are linked to the environment.